HQ Staff Agency
HQ Staff Agency is a company that sources staff for events and connects them with businesses looking to hire for special occasions, while managing all of the internal payroll and providing career-advancing training in a variety of areas.
This brand had to successfully be able to market to corporate clients that needed to hire staff, as well as to attract staff to work for them. We found a balance in marketing to both sides through the imagery that we chose, the soft and dynamic but clean and solid logomark, and the development of a balanced brand voice that is equal parts fun and professional.
Branding, Print Design, Web Design, Naming Consultation, Copywriting
Because the event photos would be coming from a variety of sources and contain the brand colours of a variety of events we needed to find a way to create visual harmony between images. We developed a colour scheme and halftone effect that unifies the look of all images, which allows them to use everything including stock photos, cell phone photos, and photos from disparate event photographers at each event.
We designed the website using with two sides: one for those looking to hire staff, and the other for those looking to be hired. The two sides follow matching formats but differ in messaging.
We also developed two unique forms that intake all relevant information from prospective employees and clients separately, and sort the information into excel spreadsheets for easy storage and use in future data input applications if needed. We surveyed hiring managers and sales team members to determine where the majority of time was lost in post inquiry email exchanges and used our findings to inform the design of both forms.
